Southwest Airlines Breaks Tradition: New Baggage Fees In 2025 – What You Need to Know?
For decades, Southwest Airlines has set itself apart with its signature “bags fly free” policy, but that era is coming to an end. In a move that will affect millions of U.S. travelers, Southwest has announced that starting May 28, 2025, most passengers will have to pay for checked bags. This decision brings Southwest in line with competitors like American Airlines, Delta, and United, all of which already charge for checked luggage.
Southwest Airlines Baggage Fees – Full Breakdown
Southwest is rolling out a new baggage fee structure that will impact different types of travelers in various ways. Here’s what you need to know before your next flight:
- Business Select Passengers – Travelers booking Business Select fares will still enjoy two free checked bags.
- A-List Preferred Members – Southwest’s most frequent flyers will also continue to receive two free checked bags.
- Rapid Rewards Credit Card Holders – If you have a Southwest-branded credit card, you’ll still get one free checked bag.
- All Other Passengers – Standard passengers will now have to pay a fee for their first and second checked bags. While Southwest hasn’t confirmed the exact pricing, experts predict it will range from $30-$35 for the first bag and $40-$50 for the second, mirroring industry standards.
Why Is Southwest Introducing Baggage Fees?
According to airline executives, this shift is necessary to keep Southwest competitive in the evolving airline market. Rising fuel prices, labor costs, and economic pressures have made it harder for the airline to sustain its free baggage model. Southwest estimates that these fees could bring in an additional $1.5 billion annually, which could help stabilize fares and fund operational improvements.
CEO Bob Jordan explained that while the “bags fly free” perk was a major selling point in the past, consumer trends suggest that lower ticket prices matter more to passengers than bundled perks. Southwest believes that by adding baggage fees, it can maintain its reputation for offering affordable fares while still delivering reliable service.
How U.S. Travelers Are Reacting to Southwest’s Baggage Fees
Not surprisingly, many Southwest customers are frustrated by this announcement. The airline built a loyal following by doing things differently from its competitors, and free checked bags were a major part of that appeal. Across social media platforms, frequent flyers have expressed disappointment, with some even reconsidering their loyalty to the airline.
However, others see this change as inevitable. Since virtually all other major U.S. airlines already charge for checked luggage, some travelers acknowledge that Southwest’s policy update was only a matter of time. Many hope that the revenue from baggage fees will at least help keep base fares affordable.
Other Important Southwest Airlines Policy Changes
Beyond the baggage fees, Southwest is rolling out other changes that will impact passengers in the U.S.:
- Updates to Rapid Rewards Points – Earning free flights will take longer for budget travelers, as cheaper fares will now accumulate fewer points, while Business Select fares and peak-season flights will earn more.
- Possible Seating Policy Adjustments – The airline is exploring changes to its open seating policy, particularly for lower-fare passengers. This could mean assigned seating for those purchasing the cheapest tickets.
- New Basic Economy Fares – Southwest is rumored to be introducing a new “Basic” fare class, similar to what other major U.S. airlines offer. While it will be the most affordable option, it will come with more restrictions.
How This Will Impact Your Travel Plans
For many Americans, these changes mean it’s time to rethink travel plans. If you frequently fly Southwest but don’t qualify for free checked bags, you’ll need to budget extra for baggage fees. Many travelers may start packing lighter or switching to carry-on bags to avoid these additional costs.
Some may also begin comparing Southwest’s total costs to those of competitors like Delta, American, or JetBlue. While Southwest has long been a favorite among budget-conscious travelers, these changes could make other airlines more appealing, depending on the total cost of a trip.
Is This the End of Southwest’s Unique Brand?
Southwest’s decision to introduce baggage fees marks a major turning point for the airline. For years, its no-hidden-fee model set it apart from other major carriers. Now, as it adopts a fee structure similar to its rivals, it remains to be seen whether customers will stick around or start looking for other options.
One thing is certain: as the airline industry continues to evolve, travelers will need to stay informed and adjust their expectations. Whether this move benefits Southwest in the long run will depend largely on how customers react in the coming months.
For now, if you’re planning to fly Southwest after May 28, 2025, make sure to check the latest baggage fees before booking your flight to avoid any surprises.
Final Thoughts: Should You Still Fly Southwest?
While the introduction of baggage fees may disappoint many loyal Southwest passengers, the airline is still known for its no-change-fee policy, generous rewards program, and affordable fares. If you’re a frequent traveler who values these perks, Southwest may still be a great choice. However, if free checked bags were your main reason for choosing Southwest, it may be time to compare options with other airlines to find the best value.
Regardless of where you stand on this policy change, staying informed and planning ahead will ensure you get the best deal on your next trip. Would you still choose Southwest despite the new baggage fees? Let us know in the comments below!